Verve the Live Agency appoint new Commercial Director, Garry Ryan

Garry Ryan is to join Verve the Live Agency as Commercial Director.  Garry has sixteen year’s client and agency experience across the Alcohol, FMCG, Telecommunications, Media, Sports Management and Aviation sectors partnering with diverse organisations and iconic brands including Diageo, Digicel, Communicorp, Horizon Sports, Topaz and most recently, Aer Lingus.  These roles involved management of significant assets and personalities across multiple brands, channels and territories including The Ryder Cup, GAA Hurling Championship and Official Airline to the Irish Rugby Team.

Garry’s experience ranges from strategy development, contract negotiations, media planning, digital and social, brand experiential and sponsorship activation to revenue generation, while managing and motivating multiple stakeholders and teams to deliver best in class brand and commercial properties.

Announcing the appointment Verve Founder Ronan Traynor said “Garry has proven ability, experience and insight to bring a concept to market across multiple channels, while incorporating accountable evaluation and measurement metrics.

Garry is passionate about developing brands, while offering a premium customer experience, and thrives on the challenge of bringing these together in an innovative, engaging and commercially sustainable manner.  He will be a big asset to our clients across the board “.

Verve the Live Agency has been delivering award winning live communications for over 26 years with offices in Dublin, London and Amsterdam.

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